Profile: Population – 442,908 Labour Force – 231,045 Population Density (per square/km) – 230.5 Total Geographical Area – 1,852 km2 or 715.1 square miles Market (500 mile radius) – Estimated 78,147,011 people Average Income (per capita) – $29,150 Average Household Income – $71,893 Total Private Dwellings – 179,941 Average Housing Price – $209,563 Housing Starts (full year) – 1,030 Unemployment Rate – 9.4% Population with Post-Secondary Education – 161,425 Universities within 100km – 18 Retail Sales Estimate – $5,335,805,587 Number of Businesses – 25,771 International Gateway: Value of Trade Crossing Niagara-US Borders, 2009 ($US) (both ways) – $61,927,727,747 Volume of People Crossing Niagara-US Borders, 2009 (both ways) – 12,729,452
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