Marketing the Niagara Brand

The word 'Niagara' has brand equity around the world thanks to the region's majestic waterfall. Yet the dominance of this natural icon keeps potential investors from seeing more. To truly prosper, Niagara must be perceived for what it is: a diversified business community and multi-faceted tourism and cultural destination. This strategy lays the groundwork for Niagara to 'brand' itself as an innovative business location and tourism destination in the minds of investors, tourists and the general public.

  • Create and execute the 'Niagara Original' branding program.

    • Create a 'Team of Champions' to execute the new Niagara brand.

  • Position Niagara as a diversified, attractive, and progressive business community.

    • Increase the profile/involvement of Niagara business leaders in external business organizations and associations.

    • Generate targeted speaking engagements for Niagara business leaders external to the region.

    • Develop media/public relations programs that increase third-party business coverage of Niagara.

    • Implement a systematic public/private 'ambassador calling program' with targeted federal/provincial trade commissioners.

  • Position Niagara as a multi-faceted, four-season overnight destination.

    • Create a media/public relations program for Niagara targeting travel media and writers.

 

See our Resources page regarding Niagara Original

 
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